1. Structural social impact with institutional backing

• Kämpe is a social impact company that addresses a structural problem in the labor market: high youth unemployment and the increasing difficulty of labor reintegration for those over 55, whose unemployment rate already exceeds that of the youth in Spain. This situation is not cyclical and will be intensified by automation and layoff processes associated with the adoption of AI technologies, which especially affect non-technical profiles.
• Automation and AI are directly impacting administrative and white-collar profiles, while technical trades maintain high demand and lower risk of substitution. In this context, Kämpe not only responds to a market need but also acts on a structural problem of employability and economic transition:
  • More than 25% of employment in advanced economies is highly exposed to automation (ILO).
  • AI especially affects routine cognitive tasks (administration, basic analysis, support).
  • Technical trades present a lower risk of automation and a structural talent deficit.
  • Spain needs hundreds of thousands of additional technical professionals before 2030.
• Kämpe redirects talent toward professions with real demand, stability, and salary progression, channeling human capital toward essential, resilient, and strategic sectors for Europe's energy and economic transition.
• Kämpe has the backing of Zubi Labs, a leading venture builder for impact companies. Additionally, we collaborate with the support of APIEM, ANCYPEL, Sonepar, LaComunidad de Instaladores, Grupo Polos, and several sectorial institutions.

2. Large market and structural tailwinds

• The construction, installations, and electrification sector faces a historical deficit of qualified labor. Since the 2008 crisis, hardly any new talent has entered, generating a critical generational gap. Energy rehabilitation, electrification, and the sustainable transition drive a structural, non-cyclical demand for technical professionals.
• Sources: Eurostat Labour Market data, CEDEFOP Labour and Skills Shortage Index (LSSI), Cedefop Skills Forecast, SEPE: IA y mercado laboral en España (hipatia), European Commission Communication – Action plan on labor and skills shortages, EU Council Conclusions and EURES Report on labour shortages and surpluses 2024.

3. Content production: tech company scale, technical school rigor

• Kämpe has developed a proprietary training content production system that allows the creation of complete courses in days, not months, and at a fraction of the cost of a traditional training center. The process works in two complementary phases:
  • Phase 1 — Automated generation: Based on the pedagogical structure defined by the team, a generative IA and automation pipeline (orchestrated with Make) produces the content almost autonomously: it generates scripts, creates slides for each lesson, and synthesizes audio narrations with artificial voice.
  • Phase 2 — Expert validation: All generated content goes through a QA process with specialized teachers and technicians. There are mandatory checkpoints at each stage: no content is published without human validation.
• This model solves the main bottleneck of training: producing quality content is expensive and slow. Kämpe has turned it into an industrialized process where AI does the heavy lifting and experts ensure technical utility. It is a key pillar for connecting training with real employability, packaged into bootcamps, certification programs, and tailored online training from an app where users build a professional profile with verifiable evidence.

4. Scalable and predictable revenue model

• The model combines:
  • High-ticket upfront revenue (bootcamps and certifications), which generate cash flow and commitment.
  • Recurring subscription revenue, linked to professional progression and skills updating. The reasons:
    • Technical trades require constant regulatory updating: certifications such as IBTB or RITE expire or are updated, and the energy transition continuously generates new regulations. A professional who does not recertify loses their authorization to work.
    • The verifiable profile only has value if it is alive: every new competency, evidence, or certification added to the Kämpe profile improves their positioning with companies. Stopping its maintenance is like stopping the update of LinkedIn: you lose visibility and opportunities compared to those who do.
    • Salary progression in trades is directly linked to the authorizations you accumulate: an electrician's assistant and an authorized installer with their own license can earn double or triple. Kämpe offers the complete route: from entry into the trade to the certifications that unlock higher professional (and salary) categories. This mix allows scaling with churn control and progressive improvement of LTV.

5. Traction and validated metrics

• Subscription model launched and iterated since 2025 with growth from 0 to ~€16,000 of MRR in 6 months.
• Upfront payment model launched at the end of January 2026, with the first full month of sales at €70,000 in turnover.
• ~150 new users per month.
• LTV/CAC ratio > x4 in early stage.
• The metrics confirm real demand and willingness to pay.

6. Founding team with experience in employability, product, technology, and growth, supported by an active network of advisors and venture partners

• Kämpe is led by a founding team with more than 40 years of combined experience creating and scaling digital products.
• Fernando Marzal (CEO): has founded and scaled startups for more than 20 years in technology, education, and sustainability, and was Managing Director at Zubi Group, from where he drove the birth of Kämpe.
• Alex Rodríguez (CPO): brings more than 20 years in product, operations, and scaling in sectors such as gaming and entertainment.
• Pablo Penadés (CMO): adds international experience in growth and marketing in listed companies and high-growth startups in edtech, martech, and sales-tech across Canada, the United States, and Spain.
• The core team is completed by Irina Mani, with more than 10 years in employability and training programs from teams such as VIPS or Starbucks, and also from vulnerable groups, exactly the user profile that Kämpe targets.
• This team does not operate alone: it has a network of advisors including Iker Marcaide, founder of Flywire (IPO on NASDAQ, $3 billion valuation) and Zubi Group, acting as a venture builder and anchor investor; Javier Megias, investor and strategist with a long career in venture capital in Spain; Omar Ynzenga, growth and scaling specialist; and Marc Borrás, expert in product architecture and digital platforms.
• This is a team that has already built and scaled tech products, has already operated in employability markets, and already has direct access to capital and exit know-how through an investment ecosystem with executed exits.