Solo de croquetas is a DNVB (Digitally Native Vertical Brand) focused on the kibble product. Their goal is to create sustainable and inclusive kibble that supports personalized nutrition. They have more than 30 different flavors and define themselves as "inclusive croquettes" as all their croquettes are gluten-free and they have many vegan and lactose-free options.

The idea came about during a trip to Asturias by the two founding partners, friends since they were 3 years old, with the idea of combining their two passions: traveling and gastronomy. As experts in online marketing, after a subsequent market study and checking that there was no croquette brand that worked well on internet presence (SEO positioning, social networks, croquette community...) they got down to work and created a gastronomic representation of each autonomous community in the form of croquettes, with original flavors such as cachopo croquettes, paella croquettes or Catalan cream croquettes among others. 

The first step was to create a croquette-only restaurant, as they soon realized that in order to position a strong croquette brand, it had to come from the restaurant sector and not from retail. People have idealized their mother's or grandmother's croquettes and if they mention a croquette that can compete with them, it is always the one from a restaurant (never the one bought in a supermarket or a croquette shop). After the success of their first restaurant Solo de Croquetas in Calle Echegaray in Madrid, they decided to open a second restaurant in Av. Reina Victoria and with the brand already consolidated, they took the step to e-commerce. 
 
Currently, their efforts are focused on boosting e-commerce and consolidating their position as the benchmark brand in Spain in the world of croquettes. In August 2022 they were one of the European companies selected by BioeconomyVentures for the first European acceleration program focused on #TheFutureOfFood and in the short/medium term they are working on the development of functional croquettes beneficial to health through microencapsulation technology in collaboration with CNTA (National Centre for Food Safety Technology).

Its vision of a food company is based on the belief that in the future everyone will be able to eat what they want, without having to give up any treats, as the food itself will contain everything that people need for a balanced and healthy diet, without giving up the good taste of the food we like.