Everyday consumers ask for more from their shopping experience, not just better prices, but product info and reviews, recommendations, convenience and personalised offers, while increases their concerns on data privacy.
FMCG market is mature and stable. Understand what consumers want and access them with the right offer, becomes a key competitive advantage in an already highly competitive & global market. RDH founders knew the industry needs from inside and decided to develop the technology to solve the biggest industry challenge: direct access to targeted consumer.
RDH capture receipts using a mobile app, anonymously process it and personalise product offering based on consumer habits and location. Thanks to a better shopper knowledge and direct access to them, advertising costs for its customers reduce, leading to bigger consumer discounts.
RDH app assists users on their sopping while rewarding them with cashback per promo and per each receipt scanned.
RDH rely on a highly skilled team with deep knowledge on FMCG markets and entrepreneurship and collaborates in various disciplines with different research centres and Universities, becoming the bridge between understanding data and its real market application.
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