About Blinkfire Analytics
Blinkfire Analytics provides solutions in social media, marketing and sponsorship. We track the exposure sponsors receive in the social channels of teams, players, influencers, leagues and brands.
Using BrandSpotterTM, our patented brand detection technology, Blinkfire tracks every day millions of social posts from leagues, teams, players, brands, media companies, influencers, and fans posted on Facebook, Instagram, Twitter, YouTube, Sina Weibo, Tencent Weibo, VK, and Twitch.
Blinkfire Analytics detects the activation of sponsors on social media channels, not only on text (hashtags, mentions, keywords), but also on images and videos. We also provide a global economic valuation of that social exposure in real time.
This all leads to a dynamic understanding of the holistic ROI on existing sponsorships and affords the ability to quantify real partnership opportunities in the future.