5 Best Data-Driven Lead Generation Strategies To Drive Growth
Now data plays a crucial role in a company’s success. It helps make the customer experience and the buyer journey better, improve the lead generation process, and more. For example, firmographics can help companies forecast industry trends and discover market gaps, which is helpful when it comes to better decision-making.
Generating leads has become complicated as businesses need to build strong connections with prospective clients, who are interested in their products or services. You should use the most efficient techniques to be able to catch your potential customer’s attention.
After you get your prospect interested, you should convey your value proposition and convince your potential client that your product or service is the best solution to their problems. Here are the five best data-driven lead generation strategies to help you increase business opportunities and drive growth.
Reach out to your prospects with customer reviews
78% of organizations say using data-driven marketing increases lead conversion and customer acquisition. Customer reviews can be used for SEO and increase the brand’s presence in organic searches. And when it comes to high-value keyword searches, you can get ahead of your competitors.
You can request users to review your products or services on a third-party platform like Yelp or Google. By doing so, you will enhance the possibility to connect with other prospects looking for products and services you’re offering without the need to pay for additional ads.
Connect with your potential clients via communities
Connecting with your potential customers via communities serves as the best way to promote your brand. Here an example would be promoting a sports brand among members of a certain sports club. To do so, you need to know exactly who your target audience is and find which communities they belong to. Then you can reach out to them with a relevant offer that may be interesting for them.
Use a personalized approach in your marketing efforts
Personalization is currently the most important strategy to follow. According to Accenture, 91% of consumers want to shop with brands that provide relevant offers and recommendations. Your potential customers appreciate a personalized approach. Moreover, it encourages them to move down your sales funnel. You need to deliver a convincing message at the right time and to the right target audience.
Data-driven advertising helps create personalized marketing campaigns that attract customers due to a better understanding of the customer’s needs and preferences. Also, with a personalized advertising approach, companies can increase customer loyalty and raise brand awareness.
Create a value-packed newsletter
Newsletters have become an amazing way to connect with potential clients and build strong relationships. Creating a must-read newsletter encourages interested prospects to stay in touch with your brand. You can share important information with your prospects and share promotions for your products and services, which can then drive prospects down the sales funnel. In your newsletter, besides including valuable insights that may be interesting for your audience, you can also share:
- Special new offers
- Updates about your products or services Company’s upcoming events
You can also create a list of case studies where your products or services helped other clients. This can encourage your target audience to become potential prospects. People can be genuinely interested in real-life practical examples.
Provide exclusive offers that define the company’s best practices
When you do a marketing strategy, it’s important that it performs well. Here you try to incorporate what your competitors are also doing that shows to be effective. It’s worth doing good research and finding the best practices in the industry that are working and using them for your marketing efforts.
Moreover, 57% of companies report increased ROI of their data-driven marketing campaigns compared to non-data-driven campaigns. These practices should be interpreted from the company’s perspective and used as a way to provide exclusive offers. This will help to build a strong brand identity and improve the brand’s visibility on the market.
To be able to effectively dive into data-driven marketing, your business should have required insights first. Lead generation can be quite a challenging part of the whole marketing process. It heavily depends on relationships with your target audience. All of the strategies mentioned above are focused on building stronger connections with potential prospects and demonstrating the brand’s identity.
Data allows companies to see gaps and opportunities, which can be used for more effective advertising and promotion of the brand. And data-driven campaigns, which are based on precise data allow marketers to focus on the analysis of acquired results. Having the right
insights, companies can assess their marketing performance over time and make future campaigns more effective.