Link Building Guide for Startups: Why You Need to Get Out There

Category: How-tos

Designing a successful website can have huge advantages for startups and can help to give you an immediate edge over your competitors. One of the most effective ways to boost a website’s traffic and reputation is by creating backlinks on other websites. Doing this correctly requires knowledge and a little investment of time and money but the return on those investments can be significant. Successful link building is a process but once you get started you will soon start to see the results.

For everyone out there who wants to give their website a big boost, here is the ultimate link building guide for startups.

1. Find Bloggers with Website Authority

Building links for your new business’s website will require you to reach out to bloggers or website owners whose own sites have authority. Your links will be included in guest posts which those websites then upload. The link building maestros at Authority Builders explain that the more backlinks your startup’s site has, and the higher the authority of the blogger, the better your website will rank. Web users rarely look past the first few results of a search and so to increase your startup’s customer base, you need many quality links to boost your site’s position.

2. Create Quality Content

The backlinks to your business’s website will need to be integrated into a relevant guest post article. Many authority site owners will want to discuss what this article will be about to ensure that their audience will be interested in the content. You can either write the articles yourself or you can hire a quality content writer to do it for you. There are many content writers available online to suit every budget, but as with anything else in life, you often get what you pay for.

3. Choose the Correct Anchor Text

Within the article, you will need to include “anchor text” which is the word or phrase which will link back to your website. If you are creating multiple links then you will need a range of anchor texts including keywords related to your products and services, and also the URLs of your website’s different pages. It is very important that you don’t make the anchor text sound too promotional or the search engine algorithms may flag the article and your website could be penalized and even blacklisted.

4. Insert Authority Links

Inserting authority links into your article is crucial because it helps to disguise your anchor link. Authority links are additional hyperlinks that connect to other relevant websites with high domain authority. When adding your authority links, make sure that they are not direct competitors to your startup or you will be given the competition a helping hand unintentionally.

Link building can be a game-changer when it comes to increasing your online audience and converting new visitors into customers, fans, and followers. It is very important that you hire a professional link building company or that you know exactly what you are doing because your site can be blacklisted if it is flagged by the search engine algorithms. Follow this guide and you will be well on your way to a successful startup. 

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